social norms

07/26/2012 - 11:52

We all know that, for the most part, it’s wrong to kill other people, it’s inappropriate to wear jeans to bed, and we shouldn’t ignore people when they are talking to us. We know these things because we’re bonded to others through social norms – we tend to do things the same way people around us do them and, most importantly, the way in which they expect us to do them.

03/07/2011 - 20:58

Have you caught yourself conforming to your friends’ opinions? A new study published in Psychological Science found conformity to social norms happens even in our brains! When people change their opinions to conform to social norms, the parts of their brains associated with rewards are engaged, giving us added incentive to fit in.